SAS Infra

2025 Insights: Understanding Investment Styles of the Affluent and Luxury Real Estate Trends

In the ever-evolving real estate landscape, luxury properties and the investment patterns of high-net-worth individuals are undergoing remarkable transformations. As we step into 2025, these shifts—driven by technological innovation, changing economic dynamics, and a heightened emphasis on sustainability—are reshaping the market. Real estate has consistently proven itself as a dependable source of wealth and income, and in India, the combined market size of commercial and residential properties is projected to reach USD 855.79 billion by 2030, growing at a CAGR of 8.71% from 2025 to 2030.

Hyderabad stands out as a prime example of this growth, with rising demand for both residential and commercial spaces fuelled by a growing population, a robust job market, and continuous infrastructure expansion. Affluent buyers today seek far more than conventional living spaces—they want homes that deliver a holistic lifestyle. Exclusive amenities such as private pools, state-of-the-art fitness centres, landscaped gardens, co-working areas, and elegant recreational zones have become central to their choices. These luxury high-rise gated communities are also ideal for multi-generational living, blending functionality with architectural elegance. Developers like SAS Infra are responding with projects that redefine urban luxury through thoughtful design and world-class amenities.

The rental housing market, on the other hand, is witnessing a steady decline. Post-pandemic lifestyle changes, skyrocketing rents, inadequate rental facilities, and the absence of strong regulatory frameworks are pushing more people toward home ownership. In the first three quarters of 2024 alone, residential property demand rose by 17% year-on-year, with high-rise gated communities emerging as the preferred choice for those seeking quality and functionality.

Commercial real estate is also experiencing strong momentum as investors diversify their portfolios for stability and higher returns. Gen Z’s growing participation, coupled with uncertainty in cryptocurrency markets, has made commercial properties increasingly attractive. Landmark projects like iTower by SAS Infra and Diamond Towers are transforming Hyderabad’s business landscape, attracting enterprises and offering lucrative passive income opportunities. The city is also seeing rising demand for office spaces from IT, retail, and e-commerce companies, while warehousing and data centre investments are expanding at record pace, cementing Hyderabad’s position as a modern commercial powerhouse.

Real estate investment in India has always been dynamic, offering significant potential alongside complex choices. In such an environment, partnering with a trusted name like SAS Infra ensures not only access to rewarding projects but also the one element that truly makes the difference—real estate intelligence.